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Econ Brief

Cutting-edge research from the UCL Department of Economics

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Author: José-Víctor Ríos-Rull

  • Why shoppers make the economy productive

    Business & trade

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    8th October 2026

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    Jose-Victor Rios-Rull

    When the economy is strong in a boom, people spend more time searching for what to buy. But when it is weak in a downturn, these same shoppers stop looking. New research shows how this dynamic helps to explain changes in productivity for the whole economy.

    Why shoppers make the economy productive

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